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Trendjacking: If You’re Not First, You’re Last
Trends have a short life, and the early bird catches the worm. Image from ADWEEK Trendjacking is when a brand uses a trending topic to...
morganshah419
Sep 102 min read
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Authentic Marketing Always Wins
Gen Z consumers are done with the filters, FaceTune and AI enhancements. Real is back in style. Image taken from sephora.com Young...
morganshah419
Sep 101 min read
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The Creator Economy: Influencers Rise as Traditional Paid Media Falls
The era of 30 second TV ads is over. Influencers are where the marketing money needs to be spent. @alix_earle on Instagram Influencer...
morganshah419
Sep 102 min read
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